Levi Jeans

1. ) In the year 1873, when Levi Strauss world-class invested blue jeans, its patsy securities industry was comprised merely of individuals who needed to wear durable, extra gruelling pants when seeking g former(a). The guide commercialise and the marketing techniques changed in many a(prenominal) ways over the existence of the set. Instead of people wanting beneficial wanting a valueable jean when functional they began to want something stylish and that celebrated the history of the product. For todays market for jeans I would cig atomic number 18tte the male and female demographic from ages 16-24.It said in the case that males and females from ages 20-30 could not recognize the GWG tick and i deliberate that a new jean with flargon and teenage appeal stop do very nearly in the market. For this market segment I would focus my effort on making my jeans Fashion forward, proper fit, cool and the image of the check. I chose this target market because the clothing marke t itself is being dominated by these unseasoned individuals looking for the next hip trend.I regard that these teens have the ability to fixate their parents buy these products because they may become popular with the acquisition of the coolest jeans. By openhearted to the market as a new hip jean you raise price jeans for a higher price than the original jeans. I commit that the older demographic 40+ may already be sure to a particular brand of jeans but the childly prominent demographic has not been tapped and the ability for growth is massive. 2) I believe for this target market the largest competition is higher class brands mentioned in the case such as Guess and Calvin Klein.These brands appeal to the younger demographic and are known as the popular and agiotage brand of jean. These are the closest competitor because young adults see movie stars on TV wearing these popular jeans and believe that is they buy these jeans they rump emulate there favorite athletes or act ors. By gaining access and being known as a stylish and premium brand of jean the new line will appeal to the target market of 16-24. 3. ) The GWG brand has a limited target market and does not represent a very big market share of the industry.The GWG brand has a fairly simple and traditional value proposition this do goods the brand because the GWG jeans are remembered as an iconic symbol of the quintessential everymans functional jeans and as apioneer in the jeansindustry. The favourable points of theGWG brand are specific qualities that are valued by consumers. The brand enjoys a long-standing written report as one of the very first to enter the industry. These are customers that are loyal to the brand and can rely n the quality and comfort of the jeans, GWG is valued by the comfort, durability and the fact that customers can rely on brand. These points of parity have come about because GWG is known as the working mens jean with the older demographic (40+) can eternally rely on GWG as producing a quality pair of jeans that they can go back to. As one 44 year old male said GWGs are rough, rugged and a good fit. Theyre are not fashionable, but can take more washings and operate longer before tearing apart at the seams. . This quote epitomizes what a GWG jean represents and this is the reason they still have favourable points of value. I phone comparing them to a company such as Carharrt can benefit the brand. Both brands are known for being clothing that is used by the working man. I think that the resonating focus of GWG is that it is a brand that was around for both world wars and is a product that can be recognized for its comfort and its ability to appeal to the working man. 4. I believe that the most appropriate distribution channel for the new type of jeans is to market it through boutiques in malls and other popular retail chains. If the young adult demographic can recognize these jeans while in the retailers this will puddle the individuals to the product. I think with the resonating focus of being a dependable brand, parents will recognize the brand of Levi and will support the kids more if they opinionated to buy a product this new product because they have design that this pair of jeans arent just stylish but also can be reliable and long lasting.