Sustainable clothing consumption

Sustainable garments breathing inSustainable clothe role IntroductionThe word sustainability is derived from the Latin word sustinere which means to maintain, support or to endure. Sustainable consumption could be related to aspects such as sustainable development, production and consumption, globalization, etc.Sustainable consumption is the purpose of goods and services that contact basic needs and improve quality of lifetime while minimizing the use of irreplaceable natural resources and the byproducts of toxic materials, prodigality, and pollution. Sustainable consumption related to fabric has not yet received systematic research attention as a result of which there is no clear cut definition of it which prevails and is largely accepted. However, in lay mans term- sustainable textile can be explained as a textile which is environment tot tout ensembley in ally, socially and economically sustainable for both player in value chain from the primary producer savings bank e nd consumers.Consumers all over the world argon increasingly fitting environment and health conscious and the demand for organic and eco-friendly products across all categories is boosting. Textile is no exception to this global trend. Consumer behavior is the key to the tinge that society has on environment. The action that people take and the choices that we, as consumers, understand to consume sure products and services or adopt a certain lifestyle have a direct or indirect electrical shock on the environment and our personal or collective well-being. (www.icfaibooks.com)A a couple of(prenominal) trends in consumption can also be outlined want increased and easy access to consumer goods and services (shopping malls, online purchasing, etc), intensity of advertising steer to increase in impulse gratification and increase in consumption, and availableness of convenience goods. This is why the topic of sustainable consumption or honey oil consumerism has become a central f ocus for national and international polity but in India our development model does not confirm to the parameters of sustainable consumption. Before its too late we need to work on it beforehand ruining it like U.S and U.K facts and figures.What is Sustainable Clothing?Ideally this is clothes that maximises confirmative and minimises negative environmental, social and economic adverts along its supply and value chain. Clothing that is sustainable does not adversely carry on people or the orbiter in its production, manufacture, transport, retail or end of life management. A race of practical examples of sustainable dress be on the market. These vary in the level of sustainability improvement they achieve focusing on environment, fair craftiness and/or labor issues to varying extents. Some examples of actions to improve sustainability of clothing are clothing made from certified Organic cotton, using non toxic dyes detergents that alter us to use less energy when washing ou r clothes and are less polluting washer and dryers using less energy clothing reused at end of life on the second hand market polyester clothing recovered at end of life to be remanufactured into more clothing Fair Trade certified clothes enabling more good trading conditions, ensuring labor standards are adhered to in practice and preventing exploitation e.g. nestling labor along the supply chain.Why is it important?Sustainability is important because all the choices we pursue and all the actions that we make today will affect everything in the future. We need to make sound decisions at present in severalise to avoid limiting the choices of generations to come.The reasons for environmental destruction are mainly receivable to population levels, consumption, technology and the economic system. The issue in thinking round the global environment has less to do with population growth than it does with levels of consumption by those living. (Public understanding of sustainable clot hing,n.d)Following diagram shows the environmental electric shock of clothing lifecycle. There are four stages of garment lifecycle beginning from sensitive material processing followed by its production and dispersion and then its practice session by the customer and finally the end life which could be waste or recycled.Clothing Lifecycle-its impact on environmentThe impact of clothing and textiles on the environment accounts for 5-10 per cent without any steps being interpreted to control the effect the percentage would increase.The processes involved throughout the entire life from production to consumption, contribute to emissions of kB polarity gases, farmland erosion, inordinateness sewage, avoidable waste, and breathing out of species, to name tho a few of the negative consequences.When combined these factors are responsible for enhancing the appearance and quality of our garments. Thus, the consumers should be aware of the impact of these processes on the environment . (Update on clothing roadmap, n.d)The textile industrys focus is on cheap productions and distribution of the garment without giving a thought to its impact on the environment. other noticeable fact being the fast fashion trend i.e. excess buying by the consumer. And what goes unnoticed is the production of the garments may be unethical and large amounts of energy consumed in their processes the garments not even being recycled or reused. Efforts are on by the green activist to impress upon all players in the supply chain that the carbon foot prints along the spot chain must be reduced to have significant impact on the environment. This involves the consumer. Research by M S and Otto group analyze the lifecycle of cotton apparel shows that 80% of the garment industries energy and green house gas is actually in the hands of the consumer in the washing, drying and pressing stage. (Sustainability the only way forward for players in supply chain, 2009).The relationship between the g reen marketing movement and consumer behavior is an important topic to a immense range of subject areas. (Montero, 2009). Sustainability concept cannot be achieved without involving the consumer. The key role of consumer deportment (and household consumer behaviour in particular) in driving environmental impact has long been recognized. In the end, it is the consumers who dictate where the market will go. Consumer wants and needs nominate a cycle of consumer demand, industry catering to that demand, and finally, consumer acceptance with the purchase of mathematical product in the retail market. The overview of this study could assist in marketing efforts by the eco-friendly fashion lines and their knowledge of consumer behavior. It could also assist fashion apparel companies in determining whether or not to produce an eco-friendly line. Mahatma Gandhi said The earth has passable resources for our needs not for our greed. He propagated simplicity of life marked by compassion to overcome the evil of over consumption.