Made to Order Babies

recall sitting follow up at a t sufficient and being pass on a placard, notwithstanding this is no ordinary menu to order intellectual nourishment off of. No, this menu is at a medical clinic and its the menu to your modernistic customized designer tiddler. Technology has advanced so ofttimes in the past couple years that this situation could hazard very(prenominal) soon. If not in your lifetime, then in that of your childrens. What is a designer mishandle? Its exactly as the words imply a fluff heritableally modified to what the parents call the perfect baby.Today, the sex of the baby, the bull color, and the eye color can all be modified to the excerption of the parent. And soon other intimacys will be possible, such as modifying genetic mistakes in a baby. All of this would probably sound very large-hearted to someone that is just being introduced to the topic, but what about the side set up? Are there any? Is there any possibility that the baby will come out disparageed or with some other defect that was caused by a modification? There are no answers for these questions, because eve scientists and doctors do not know.So, should society take the risk of harming innocent babies to yield and create the perfect baby? No, we should not. The designer baby is immoral and should be illegal. Nobody knows the side effects of modifying a baby, not even the scientists who posture up the research. Not only corporeal side effects, but in like manner horny and societal side effects. We do not know how society would comprehend a genetically modified human. Procedures that are done to modify a baby include terminating some embryos. There are a multitude of people who would see this action as immoral.If there are riots outback(a) of clinics because they think of abortion as being immoral, those same people would near likely riot in protest to designer babies. There is also the question as to what will happen once everyone is perfect and dead modified. What will these perfect people think of those who already fetch genetic defects? They may think of them as inferior, and look down on them. That could lead to a new type of genetic discrimination (Baird 12-16). If laws were do against being able to design babies, then we would not digest to flummox about these problems.In 2009 an article titled Designing Rules for Designer Babies was published in the scientific American magazine. The article reckons In the U. S. , no attach rules deter a private clinic from offering a menu of traits or from implanting a woman with a collection of embryos. Physicians who may receive much than $10,000 for a procedure serve as the sole arbiters of a series of thorny ethical, safety and social wel furtheste questions (29). With no binding laws or rules to this, some doctors will do the procedures just to get the money.It would definitely exact up questions about the doctors morals and if he/she really cares about their patients. Take , for example, Nadya Suleman, whom was infix with genetically altered embryos. The doctor implanted her with a collection of vi embryos. Two of those embryos split, making her pregnant with eight children. It does make everyone question her, but also the doctor. Did he take into account that she already had six children? Did he consider her financial status? (Designing Rules 29)Another question to ask is how far do we go in designing our babies? The same article from Scientific American gives a perfect example of a situation that could happen We could get carried away correcting perfectly healthy babies. Once we start down the slippery slope of eliminating embryos because they are diseased, what is to stop us from picking babies for their physical or psychological traits? What if this does happen? We could create a whole new generation based on what traits are the best for someone, or how internal everyone should be.In doing this, are we not doing the same thing Hitler tried to d o create the perfect humans? It didnt get him very far, and wint get society anywhere today. Some might say that designing a baby would be a great thing. That we could heal diseases and disorders before the baby is even born. But when a baby is intentional to get rid of disease and disorders, there are embryos that are killed in order to find the perfect baby. It could be considered the same thing as abortion. Our technological advances in the past couple years have greatly enhanced ociety. There are also technologies that will harm society. The designer baby is one of those technologies. It sounds very appealing to be able to create the child that you have constantly wanted, but we have always said that we were created the way we are for a reason, and we should keep saying that. No one knows the side effects of creating our babies, they could come out monsters for all we know. If laws were put into effect against the designer baby, then we would be safe from these monsters.

History of Optometry Essay

Optometrist is the kind of doctor who makes convinced(predicate) that a psyches eyesight is functioning well and that thither ar no harmful diseases slowly emerging that may after on affect the sight of a soulfulness. They are in dedicate examining a patients eyes and gives prescription if it is needed. Like either other healthcare profession, an optometrist should and must have a affirmation which is a basic requirement before they practice their profession.Optometry is a healthcare profession that is autonomous, educated, and regulated (licensed/registered), and optometrists are the primary healthcare practiti unrivaledrs of the eye and ocular system who provide comprehensive eye and vision care, which includes refraction and dispensing, detective work/diagnosis and management of disease in the eye, and the rehabilitation of conditions of the visual system. (World Council of Optometry) However, on that point is a little knowledge about optometry and the emergence of optom etrists. It is always associated with medicine, microbiology and physiology to telephone a few.There is no exact date or limited person who explored on the topic. But in 1886, the term optometrist was coined by Landolt which means, Glass fitter or someone who makes and prescribe eye supply. Prior to this, at that place are already persons who c wholly themselves opticians. Prior to this, there was a tone between dispensing and refracting opticians in the 19th century. The latter were later called optometrists. (David Goss, explanation of Optometry, chatter Handout, Indiana University School of Optometry, 2003)Before, the opticians are those who make glass for a person but do not exactly know if that equate of glasses will fit the person or not. Or if that pair is the one that will help a person correct his eyesight. More, in the unite States, the prototypic school of optometry was founded sometime 1850-1900. Also, in 1940, the physical exercise of contact lenses was first established. The development of optometry in the US started way back 1600s, where the first person to own glasses, Peter Brown who is a Pilgrim introduced the use of such contrivance during the time when there are only a handful of lot who knew about the said product.It is said that Peter Brown, a Pilgrim, brought a pair of eyeglasses to North America in 1620 and thus became the first to let out glasses on this continent. There is little known about the use of spectacles in North America for more than another nose candy years. (David Goss, History of Optometry, Lecture Handout, Indiana University School of Optometry, 2003) At the onset of the seventeenth century, there were a number of American optometrists who came to the country to practice the profession.And since the glasses then were very expensive, this group of optometrists introduced better and more correct glasses that should be used by the people. other notable early American optometrists were Benjamin Pike, who cam e to the US in the early 1800s, and pack Prentice, who came to the US in 1847. They both were trained in optics in England, and they both trained their sons. James son, Charles Prentice, would have an important role in the development of American optometry. (David Goss, History of Optometry, Lecture Handout, Indiana University School of Optometry, 2003)On the other hand, not all diseases that concern the eye can be cured by an optometrist. seeing disease such as macular degeneration or the breakdown of a certain part of the retina to be able to see things clearly, cannot be tempered by an optometrist. Rather, the ophthalmologist is the one responsible for its cure. Another is the Diabetic Retinopathy which is sometimes an indication for having diabetes. It is a kind of illness where the retina is being blocked by masses of blood clots that cause irregularities in a persons eyesight.The most well-known disease that concerns the eye is the cataract which the optometrist cannot cure as well. It is the work of the ophthalmologist to perform. They are the ones who prescribe supplements, vitamins and other needed music to the patient. Sometimes, they also perform the surgery to remove the cataract. Among the many diseases that concern the eye, these are the few which is directly handled not by an optometrist but an ophthalmologist. Other diseases such as glaucoma, near/far sightedness can be treated by either an ophthalmologist or an optometrist.

Recruiting, Selection, and Training Essay

The familiarity that I researched is wellpoint (aka Anthem Blue Cross & Blue Shield). I would love to provoke a position as a tender-hearted Resource Director within the participation. As a pitying Resources pro person at wellpoint, the goal is to lead their workforce and employment talent strategies into achieving the character statement to convert health c be with trusted and caring solutions. wellpoint similarly develop programs that attract exclusives with vision and talent to be the succeeding(a) of their industry. sympathetic Resources professionals at WellPoint concentrate on key aras much(prenominal) as talent management, engagement, and Integration to maximize customer focus and cleverness. disassemble the effectiveness of the companys recruiting efforts and make recommendations for amendment. The HR professionals have a hard time getting qualified appli burn downts to apply for certain positions. So the first challenge is getting enough people to apply to a particular chisel. In doing so they atomic number 18 able to prep ar non to consider those who they deem unfit for the position. It takes a lot of effort to discern the applicants that truly qualify for the mull. All placements have to begin with advertising for the position. separate options employ for employment ar employee referral, employment agencies, school recruiters, walk-ins, and the internet.To work in human resources, a person must go through an industrial/psychology analysis. WellPoint human resource subdivisions have their own conjecture analysis and all human resource employees must help mangers rest and meet changing needs related to gaining deployment, and the utilization of employees. The human resource professionals must estimate the amount and type of employees the organization needs, to keep the crinkle running successfully. Therefore they must hire just aboutone who is qualified to submit all the important roles as a human resource manager. Huma n resource departments use multiple aptitude shows to screen potential employees. These tests also determine payrates based on these tests. This is due to the property of demand for a human resource manager. The selection answer takes a lot of practice and involves pass judgmenting and choosing the right candidates. All selection processes must be legal, technically sound, and must accurately match the people and skills needed for the position. study the selection process of the company you researched and make recommendations for improvement.The majority of I/O psychologists believe that personality tests are important tools for choosing the right employees. WellPoint and several(prenominal) other big corporations use these tests to measure dimensions of personality and related characteristics. These scrutiny methods are used to foresee insubordinate behaviors, and remove individuals that may stick trouble or hindrance to the organization. WellPoint Corporation has been de dicating numerous amounts of slide fastener into areas much(prenominal) as communication, recognition, and employee retention. They understand that branding the employees doesnt mean anything if the produce of the individuals does not match. Instead they want to establish higher profits, increased sales, dispirit turnoer, and outstanding customer service to their members. Part of WellPoints pre-employment test includes personality testing and mathematical skills. These tests are based on the individual. nearly of these particular measures may be referred to as temperaments, dispositions, or traits. Also metrical in that category are employee reliability, thoroughness, change, trustworthiness, and friendliness.Various personality measures are think on characterizing people within the standard adult range of functionality time others focus on the identification of psychopathology (Schmidt, Shaffer 2010-2011). The reasons individuals are given a basic math assessment are to me asure the accountability for their employees to pattern out co-pays and co-insurance amounts are calculated correctly to the claim. WellPoint has spent unlimited time and gold in mastering the art of employee selection, culture, and retention. WellPoint has a website for interested candidates to apply for careers within their organization, both online and the corporate offices. During the selection process, candidates are asked to take a variety of assessments that analyze areas ranging from characteristics, skill sets, and basic education and writing tests. Once a candidate has been selected and has accepted a job offer, there are several types of develop encountered within the company.Determine how readying and talent management contribute to aneffective labor force of the company you researched. Training is a planned learning experience and it effectively prepares workers for their accepted and future jobs. Training for human resource managers focuses on the present job i ndustry while development training prepares them for the future growth. Training enhances fellowship and job skills. Methods used to measure the success of the training are exercise appraisals. This measures the adequacy of the human resource managers. After their performances are measured their results are discussed with them, and any changes that may need to be made in the training process can be easily detected. These pre-employment tests are used largely in Human Resource and customer service environments for middle paying entry level jobs. Testing is designed to predict proneness for larceny and other forms of counterproductive work behavior in job applicants.The organization now proposes quarterly training for employees, and is on the path to training over thousands of new people due to health care reform (wellpoint.com) The integral program is centered on listening to customers, and it recognizes employees who go the extra sea mile in the name of customer service. Ofte n the new hire will experience on-the-job training, during which he or she will be shown the demand steps in their assigned tasks. For instance, if a person is assigned to the group and asked to process claims, he or she will be shown how to properly process the claim by the trainer. Other tasks that the new hire will be expected to perform, such as enrolling dependents or ordering ID cards. This training is through with(p) in a class room setting environment. Safety courses and other employee training courses are offered periodically.Some of these courses are offered online, while others are do in training sessions within the building. WellPoint corporate employees evaluate the efficiency of nearly every aspect of the training and implementation of new employees. supererogatory measures are also put in place when a insurance or product has changed or a new one has been introduced. The department of choice Assurance oversees this for their assigned regions. WellPoint takes gre at care in ensuring that their policies are proficient and products are the best quality. That is why there are several departments in place to oversee these important aspects of the corporations. They include Quality Assurance, Product Development, Legal, Human Resources and Information Services. Another way that WellPoint seeks to improve their employee job satisfaction is career training. A largemajority of WellPoint corporate staff started with the company and took advantage of the leadership training to approach the corporate ladder within the organization. WellPoint takes pride in the training program that the company offers, and this training is held worldwide.They are among some companies who has been certified to take into account college credit hours to employees in the training programs. Human Resource managers must be treated ethically like their employees however there are some cases where they are treated unethically. Human resource managers may face problems involv ing their employees, promotions, pay, and favoritism. Human resource managers must be very observant of all employees to experience everyone is treated fairly. It is important that those who qualify for human resource management are the ones hired, not those who look, act, or dress in a certain manner. harmonise to the EEOC, ( satisfactory Employment Opportunity Commission), Employers are not prohibited from using personality or integrity tests in the workplace. However, the statute is implicated when (1) an employer uses tests to intentionally severalise against minorities or (2) the tests have an adverse impact on minorities and are not job-related for the position in question and consistent with business necessity.No cases have found that an employers use of personality testing in the workplace resulted in the unequal treatment of protect groups. However, there could be such a cause of action if the tests were used intentionally to exclude members of protect groups. This wou ld usually involve turn out of comparative proof that members of a protected group were treated differently than majority group members. For example, it would obviously be illegal for an employer to test minority applicants, but not majority applicants. As long as these tests are given in a professional manner, it is not against the law to do such to find out if the individual is the best fit for the job. Employee selection and training will continue to be two of the most important aspects for growing and supporting the workforce for companies in the future.Psychological assessments, such as the ones described in this paper, is one of the many ways that companies can attempt to get the highest quality people and not select people who do not want to be there. term there is speculation of the dependability of using these assessment tools for employee selection and training, the evidence shows that it can be helpful in focusing the time and money into particular areas or people to im proveproductivity within the company. WellPoint also uses verbal reasoning, numeracy, spatial awareness battery test. They consist of a number of questions with multiple choice answers, only one of which is right. As a test progresses, the questions may become more difficult, and there are a great deal more questions than can comfortably be completed in the time.These tests are designed so that very few people finish the test in the time allowed. The participants score is then compared with how other people have done on the test in the past. This enables the selectors to assess reasoning skills in relation to others, and to make judgments about ability to distribute with tasks involved in the job. On the flip side, personality inventories are used in order to determine ones typical reactions and attitudes to a variety of situations. They could be trying to identify how well an individual can get on with others or their normal reaction to stressful situations, or simply their feeli ngs about the kind of people they like to work with (Spector, 2008). peradventure the biggest challenge related to the use of assessment tools is determining when to use the randomness obtained to remove an applicant from consideration.ReferencesThe WellPoint Employee (2008). Retrieved November 13, 2013 from www.wellpoint.com Schmidt, R & Shaffer, D. (2010-2011). Personality Testing in Employment. Retrieved November 12, 2013 from http//library.findlaw.com/1999/Dec/22/130153.html. Spector, P. E. (2008). Industrial and Organizational Psychology (5th ed.). Hoboken, NJ Wiley. U.S Equal Employment Opportunity Commission. (2011) Title VII of the Civil Right map of 1964 Employment. Retrieved November 13, 2013 from www.eeoc.gov/laws/statutes/titlevii.cfm Holley, W. H., Jr., Jennings, K. M., Mathis, R. L., & Jackson, J. H. (2012). Employment Labor & Relations. (2nd ed.). Mason, OH South-Western Cengage Learning.

Influence of Visual Media

Decades have gone by and in that duration assimilation and opthalmic recreation media has change tre workforcedously. The interrelationship between culture and optic fun media has had an impact on both film and tv. telecasting and film have more madness and more impertinent row but also captures examples of every(prenominal)day concerns and provides substantiating feedback. Since the 1950s the primary seed of frolic has been television receiver ,and has developed an impact on books. Most causalitys books have been made into movies providing a more entertaining and visual view of the plot in our most favorite stories.Millions of families gather in front of the television daily and weekly to view their favorite television shows. Shows much(prenominal) as The Brady Bunch and The Cosby show began models of what the perfect family should be like. These shows not only brought us laughs but they also taught us lessons of pargonnting and the challenges that children face ontogeny up. Visual amusement has also shaped American culture by creating improvements to television and film. Impacts like high definition television provides us with a better quality when visualiseing the biggest sports events on television.For an example the Super rolling which is one of the largest sports events and those that not able to attention the game usually cable in from home or have Super bowl parties. These parties ar usually thrown by those that have the newest and biggest television model. Visual merriment has allowed us to be able to actually see the news and sports or else of only having the option of listening on a radio. Before television was invented the radio was one of the only sources of entertainment.Although in that respect has been around positive forms that visual entertainment media has shaped visual entertainment media over the years there have been some disallow changes to its value. Years ago the content allowed on television was appropriat e for all ages but now it is very uncertain to even allow children to watch their favorite cartoons. Due to the amount of violence and profanity on television American culture now has concerns with heavy(a) influences. Children are being exposed to words and carriage that parents of try every day to teach theirs kids what is right and what is wrong but visual entertainment is showing them things that are negative.When you are teaching your children to not use inappropriate language and are being sure that they are not being exposed to specific words and behavior then some they watch on television is shows kids using inappropriate language or behavior it confused children and influence them to try it. The social influences of visual entertainment media are mostly negative. Social media is now a type of visual entertainment media and creates a negative impact to society because on social networks such as Facebook and Instagram where there are constant send out of videos and statu s.The videos posted on these sights contain violence people fighting one another and their friends or family member recording the fights urging them on. They are also videos posted men and women degrading themselves in sexual ways as well as inappropriate dance videos. All of these things are providing negative influences for youth and adults it seems that American culture is being worsen by these things. Social media should ban those that post inappropriate post of status and videos automatically without it having to be reported. Truth is some of it wont be reported because this is a form of entertainment for so galore(postnominal).The interrelationship between culture and visual entertainment media has many impacts to television and film. Some of these impacts are positive and some are negative either way they have shaped American culture into what it is today. The positive and negative impacts all us to be visually entertained. Visual entertainment media provides the ability to TV and movies based on your favorite books and sports. It also provides negativity through social influences. However, these are all changes that have impact visual entertainment whether good or bad it is still considered visual entertainment.

Black People and Civil War Essay

?Introduction In this try on I am dismission to compose a piece of text which will involve the focus of Segregation. In the 1930s, although 50% of the population of Southern towns were bootleg, they had no vote and could not marry whites. Also in the 1930s, many black people lived in the southern states. During that time, racism reached its highest point. For instance, the whites treated the blacks very poorly because they thought that the blacks were freeze off than them. Thitherfore, the blacks had to fight for the right to be treated equ wholey.As a result, black people had to face the Jim Crow Laws and the Ku Klux Klan. In my own opinion I think that the 1930 was a turbulent time for race relations in America. Paragraph 1 The first racism incident that I hold up spotted out and chosen to write active in my essay is when the Wallaces poured kerosene over Mr Berry and his nephews and lit them on fire. sensation of the nephews died, the early(a) one is alive but has the sam e condition as Mr Berry. The reason why the Wallaces poured kerosene over the Berrys was because they caught them flirting with a white woman which wasnt allowed back then.In fact, it was not blush true The Berrys didnt even flirt with her. They lied about it. The quote that goes with this event was when mama ( sweet acacias mum) verbalize to her kids, The Wallaces did that, children. They poured kerosene over Mr Berry and his nephews and lit them afire. Everyone knows they did it, and the Wallaces even express feelings about it, but nothing was ever siree. At this right moment I feel disgusted and baffled that people could actually do this in the 1930s.The savvy for the Wallaces has reduced because setting fire to someone is fire-raising and that makes Mr Wallace and his clique an arsonist. Also it makes us feel that the Wallaces are black-hearted and atrocious people, because who would necessity to set a person on fire? Then laugh about it. The sympathy for the Berrys has definitely increased because of what happened to both Mr Berry and his deuce nephews is utterly excruciating and the fact that there is no reason prat why the Wallaces did it, makes the reader feel more sorrowful for them.On the other hand in the book it says, Disfigured man lying in the darkness In that quote you can see how dreadful his injuries were. He was even camouflaging with the darkness see that is real bad? Paragraph 2 The second racism incident that I found very pivotal was when royal poinciana bumped into Lillian Jean Simms by happening but Lillian Jean free DEMANDED for a sorry and for Cassie to perk up on her knees instantly. As easy as this was racism, it was also bullying in some kind of management because Cassie didnt want to get on her Knees but she gloss over got forced.Kicking at the sidewalk, my head bowed. It was then that I bumped into Lillian Jean Simms. Cassie really didnt mean to bump into Lillian Jean at all but she took it over the top& reacted to the bump by saying, why dont you watch were youre going? Well apologize That personalt enough. Get down in the road This right here is what you call racism. Cassie didnt intend to bump into Lillian Jean, it was just an accident but because Cassie is black they didnt care at all. Cassie even got pu honk around by Mr Simms.Mr Simms was even sticking up for his missy even though she was in the wrong. Lillian Jeans father was saying to Cassie that when Lillian tells you that you should get off the sidewalk, you get off it. The sympathy towards Lillian Jean Simms has totally decreased because what she did was just too dramatic and it was just a bump. In my opinion Cassie did not have to go on her knees because she didnt deliberately bump into her all that should have been done was an apology to Lillian. My sympathy towards Cassie has increased more.The reason why I said this was because she was affright and forced to get on her knees even though she had already shed a tear they d idnt care, they just wanted an apology from her. destination To sum up I think that Racism is totally unaccepted and utterly inglorious. In this novel I think that Taylor was trying to mold across the fact of what the black people had to go through in the 1930s every day of their lives, and how their wouldnt even be an us our even a peaceful world if racism was still occurring. I also think that Taylor is trying to compare todays breeding to the 1930s and too see how much the black people suffered.

Katzenbach and Smith’s Essay

Using Katzenbach and Smiths article as a guide, what dexterity you do if you wanted to encourage group performance? What risks would you face in doing this, and what would you take a leak to be careful of?What I would do to encourage group performance is to set statusinuss for them, in the Katzenbach and smiths article, they have menti angiotensin-converting enzymed the 4 main elements that make group functional, common commitment and purpose, Performance goals, complementary skills and Mutual accountability. Team functional, common commitment and purpose, this is like given the team a goal for them, having a goal support let the team work to a greater extent effectively as they tin can achieve something, the more bastardlyingful the goal is, the more likely the team impart dwell up to the performance potential. For a team, it is very important to have virtually everyone doing what they are best at, everyone has what they are good at and is important to have them using t heir own skills, in this way the job will be done more efficiently.Also the team needs to meet the deadlines, as well to attend all the meetings, this is be display case the team will need to be update to all the new selective information so the team will go through what they are doing and having group discussion, in any case to know if the competitors has any new moves on their business. If the team can spend a lot of time together, in this way the team will get to know each(prenominal) separates working method or getting to know each other, in this way the relationship will be reform which will make a much better team. A specific goal for any individuals can let them stay focus on one subject, this is so all the control for this person can focus on one thing which can give a much better result.Also the observe they can get from working to its performance potential, a reward can be very differently it can be the manger will buy the team a dinner or give bonus, or even a pro motion, this can improve the behaviors of the team, also will encourage them to work better or faster for the reward they can get. But the methods above doesnt perpetually work, having goal doesnt mean that the team can achieve it, in the long term if they cannot achieve, is common sense that people will start to give up on the task, I think the task needs to be doable and the team must know before they start how badly things can be, if they knew this, the chances of the problem will is less.People in the team will always dislike someone in the group, this can always happens and the disadvantage of this is the information between them might not be sharedwhich can cause problems. The rewards can also be a bad thing for the team, or so people would like to have a promotion, but having promotion mean cause problems in the team, teammates can be fighting for the promotion and this can break the relationship between them.

Marketing Management Week 5

Strategic planning at the incarnate level involves the verbal expression of strategies to achieve the corporate tendencys and objectives. Corporate goals and objectives argon the specific goals or objectives that the corporation is striving to achieve to fulfill the corporate mission and vision. Examples of corporate strategies include product differentiation strategy which is employ by a company when the product or service launched to the merchandise is something that does not exist yet in the grocery store. At the division level, strategic planning involves the preparation of strategies to attain the divisional objectives and goals of the company.The company may be divided into functional divisions ( trade, finance, production, and human resource) which have functional goals and objectives. To r severally these goals and objectives, the company devises strategic plans for each functional division. For instance, the company might have trenchant to use the just-in-time pr oduction strategy to attain the goal of reduced depot cost.Finally, strategic planning at the business unit level involves the formulation of strategies to achieve the goals or objectives of the strategic business units (SBUs). If the structure of the company is divided into product SBUs, for example, then as part of the strategic planning, the product SBU goals and objectives should be attained. Product SBU strategies may include promotional strategies to achieve product SBU goals wish 100 percent increase in profit of a plastered product line.(2) The selling process involves conducting a situational summary by considering the ingrained and external environment to determine the opportunities and threats the company may face. It also involves formulation of strategy by using the companys strengths to exploit the opportunities and derogate threats and improve weaknesses (SWOT abbreviation). This would be followed by marketing mix decisions concerning the four Ps of marketing (product, place, promotion, and price). Finally, the marketing plan is implemented and adjusted in accordance to changes in consumer preferences.(3) A marketing plan includes a situational analysis to investigate the internal and external environment of the company. This involves conducting a company analysis where the goals and current capabilities (strengths and weaknesses) of the company are identified. This is followed by the presentation of market class which involves identifying your market and how they can be divided into different groups of customers (segments). Through market segmentation, the company would be able to customize its approach to different market segments in order to satisfy the needs or preferences of each market segment.A marketing plan also includes a discussion of resource marketing strategies. This part discusses the marketing strategies the company considered to employ before deciding to pursue the recommended strategy. Examples of alternatives marketi ng strategies include re-branding and discontinuing a product line. Finally, the marketing strategies for each of the four Ps of marketing (product, place, promotion, and price strategies) are discussed.(4) A thorough market research is imperative to effectively manage the marketing process the central focus of which is the market needs and preferences. Since the ultimate goal of the marketing process is to satisfy the needs and wants of the customers in order to increase profit, a company needs to learn about all the enlarge concerning its target market. Hence, the company has to conduct a market research on what would satisfy the customers needs and preferences. In this way, the company would be able to successfully manage the marketing process. This would also ensure that at that place is an existing market for the product. An effective implementation of the marketing process would close out the company from having financial losses due to bad investments.ReferencesNetmba.com (2007). The marketing process. Retrieved November 15, 2007, fromhttp//www.netmba.com/marketing/process/Quickmba.com (2007). Marketing plan outline. Retrieved November 15, 2007, fromhttp//www.quickmba.com/marketing/plan/