Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 words - 3

Rhetorical Analysis - Essay ExampleFirstly, the pathos of the icon is clear and apparent from the very first frame of the video as the viewer is greeted with an expansive cemetery perforated by concentric lines of seemingly end little white crosses. Further pathos is invoked due to the hammy elements of the music that is equal to the listener. Hardship and drama with regards to the emotional connection that the viewer must have to the individuals on the screen is represent through a steady stream of images connecting homelessness, poverty, orphans, and a post-apocalyptic environment. Each of these emotion whollyy charged images is capable of invoking a response upon the part of the viewer a response that the director and producer of this legal brief advertising were fully aware could be evoked. Similarly, the ethos of the particular advertisement in question is much less complex and much easier to define as compared to the pathos which is been discussed above. Due to the fact that UNICEF is a global outreach entity that is represented in nearly each and every nation throughout the globe, the degree and extent to which ethos is directly represented merely by mentioning the name UNICEF is innate. As such, even though this ethos is not directly linked to the advertisement until the credits screen flashes just antecedent to the advertisement concluding, it nonetheless is evident and cannot be ignored by an individual interviews the contents of such a message. It is further arguable that without the UNICEF emblem being represented at the end of this advertisement the over wholly believability and trust an individual might have with regards the contents therein could greatly be diminished. Finally, seeking to understand this advertisement from yet another perspective, the rhetorical approach of logos, demands that the individual focus upon the moment in time it just prior to the advertisement concluding and/or the moments prior to the UNICEF emblem being fl ashed upon the screen. Within this brief period of time all of the preceding information that has been compulsive by thoughts and a sense of emotional distress and need for action is juxtaposed with the logos of the narration What we see as fiction... Is real in Ethiopia (Unicef 2007). Such a statement of fact links all of the seemingly disjointed emotionally charged imagery and tax that was presented previous(prenominal)ly and the advertisement to a definitive and logical conclusion. Whereas it may be hard for the individual to accept the images of orphans, innately poor, struggling to survive in burned out towns with no viable means of support or education as a fictitious rendering of a post-apocalyptic world, this is very much unfortunately the case within many separate of Ethiopia and Eastern Africa that are heavily impacted by the AIDS epidemic. By referencing all of this information and utilizing all three of the previously denoted rhetorical strategies, the director and pr oducer, and indeed all of the people responsible for the production of this ad, efficaciously integrated with as large a market audience as is possible. As has been denoted through previous levels of research, effectively representing pathos, logos, and the post in